Breaking newsThink sweeps the board at National Membership Awards...
Think sweeps the board at National Membership Awards
Think cemented its position as the leading content marketing agency for membership organisations, by winning the following awards at MemCom 2013:
- Best Charity magazine for BEER, CAMRA
- Best Professional magazine for Accounting Technician, AAT
- Best Newsletter for Action, WRVS
- Best Sport and Recreation magazine for British Dressage
At Think we create engaging and effective
multiplatform content for our clients
Whether you’re looking to publish in print, online or across both platforms, Think will develop a publishing strategy that’s just right for you.
I really believe their interest is in us, and I like dealing with them. Tree Council
A good, confident outfit. Very professional, get the job done to a very good standard.IAM
They are very creative, proactive and enthusiastic and have definitely been beneficial to our growth in recent years.CAMRA
On the commercial side they are extremely strong and continually strive to find extra revenue. CMI
Everything they do is of the highest quality and the process is made to be very enjoyable, smooth and straightforward. First Great Western
They’ve been very flexible in meeting often changing requirements. CAMRA
Think are great fun to work with, and I hope to see the relationship carry on for a long, long time.CMI
Think are professional, creative and have exceeded our expectations in terms of magazine publishing and sales.STEP
Think is an award winning content and publishing agency. It was founded by Ian McAuliffe and Tilly Boulter in 1999. Today, we employ more than 50 members of staff, work with over 35 clients and have offices in both London and Glasgow.
At Think we specialise in creating publishing strategies for membership organisations, charities and corporations that need to communicate with a core group of members or stakeholders.
We always deliver on the results we promise. Our award-winning magazines, books and digital solutions surpass our clients’ marketing objectives, and we are 100% confident in all our financial projections. We deliver solid, robust marketing strategies that ensure we never disappoint. Furthermore, our strong entrepreneurial ethos means we are best positioned to identify new opportunities and work in partnership with our clients to make the most of them.
Our passion for publishing
We start every project with a blank piece of paper and have no predetermined way of working with clients. We are not just interested in the soft elements, such as beautiful design and exciting content, but we are equally concerned with the hard commercial side and ROI of everything we produce.
We are members of the Association of Publishing Agencies (APA), the Institute of Internal Communication (IoIC) and the Professional Publishers Association Scotland (PPA Scotland). We are the only publishing agency to have won both the PPA’s Publisher of the Year award and the PPA’s Independent Publishing Company of the Year award, which we have won twice.
What we do
We publish content across a range of platforms for a variety of audiences
People are rapidly changing they way they consume media and using a variety of platforms for different types of content, an integrated approach to delivering content is increasingly appropriate. As content marketing specialists, we can identify the best communication channels for your messages and our tailored publishing programmes get results. By creating a multiplatform approach we can ensure that no matter how and where your audience wants to access content – they can.
Take a look at Professional Manager, which we publish for the Chartered Management Institute. We publish a print edition, a mobile enabled website, a digital replica and a PDF version.View the website
View PM magazine
Well not quite yet, it isn’t. Although print is dying it still currently engages readers for much longer than any other medium and 86% of readers would rather consume their magazine offline than online. Print still has a place in the communications mix and when it comes to creating engaging print magazines, we know our stuff.
BEER magazine, which we publish for the Campaign for Real Ale, is widely regarded as one of the best customer magazines in the world. Winner of every award going it works for the client, the members and its advertisers. Take a look...View BEER magazine
Websites, e-newsletters, social media, digital editions….It’s a fast-changing media environment and the speed of change is not slowing down. For example, worldwide tablet sales are set to double this year to 119 million units and to 665 million units by 2016. We ensure our clients are up to speed with the latest advice and research across all digital platforms so that their readers can access content how and when they like.
Take a look at one website we have built to serve the needs of a global audience of time-poor, information-hungry legal professionals.View the website
90% of marketers are now using content marketing as part of their overall strategy and 60% plan to spend even more on it in the next 12 months. Whether it is to raise brand awareness, for customer acquisition, lead generation or customer retention, the defining factor for success is the quality of the content you are delivering. And that is what we specialise in; the content we produce for our clients has won over 22 industry awards in the past two years alone.
Have a look at The Wealth Report 2012, which we publish as a thought-leadership tool for Knight Frank and Citi Private Bank, both in print and online.View the website
Advertising and sponsorship
We understand how vital it is for membership organisations to maximise advertising revenue. As a result, our commercial team is, and has to be, one of the strongest in the industry.
Our teams sell more than £4 million into our clients’ portfolios each year. As well as display advertising we sell supplements, inserts, advertorial, exhibition space, events and sponsorship. With the global advertising market for digital and print combined expected to grow by 5.8% in 2013, are you best placed to take advantage of this uplift?
At Think we have a 100% track record in increasing advertising revenue for our clients. We’ve never failed to bring in more revenue than our clients’ previous publisher or sales agency.
And, our sales team just won Team of the Year at the PPA Independent Publisher Awards 2012
With print recruitment breathing its very last gasps, we manage and sell online recruitment sites for our clients to future-proof revenues and provide added value career content for their members.
We currently provide recruitment-publishing packages for four professional trade bodies. Have a look at the site we run for the AAT.View the website
Many of our clients have families as members and, as part of our continuing efforts to reach all parts of the stakeholder community, we find ourselves increasingly developing content specifically for children.
If kids and families are important to your organisation, our learning and experience could be useful... Take a look at some of our publications below.
View Duck & Dive
When did you last throw away
Sometimes the best content publishing solution is a good, old-fashioned book.
At Think we publish non-fiction books in partnership with clients and distribute
and sell these globally as an imprint of Bloomsbury, one of the UK’s top five publishing houses. Not only does this content endure and reach new audiences, but it can also provide a commercial revenue stream.
If you think a book could be the right medium for your brand, get in touch with Tilly Boulter for a chat.
By 2016 75% of all media consumed will be digital.
By 2020 that ratio will be 80% – think what that means to your organisation.
At Think we believe in delivering content to readers whenever and however they want it. And increasingly they want it digitally – whether that be on their laptop, tablet or smartphone; and whether they have an iPhone or an Android device.
So we have made sure we are up to date with the latest digital technology to ensure that your magazine can be read by anyone, anywhere, anyhow. Take a look…
We have won over 40 awards in the past four years and here is a selection of the ones we are most proud of:
Customer Publication of the Year, CIPR PRide 2012
Escape, First Great Western
Editor of the Year, International Content Marketing Awards
Think Wildlife Editor
Best Charity Magazine & Best Brand Extension, MemCom Awards 2012, Best Special Publication, IoIC 2012
Wildfowl and Wetlands Trust
Best use of digital media,
Institute of Internal Communications 2012
Chartered Management Institute
Independent Publishing Company of the Year,
PPA 2011 & 2009
Customer Magazine of the Year,
PPA 2012 & 2011
Campaign for Real Ale
We conduct bespoke research on behalf of our clients to measure the impact of your customer and member communications. This helps our clients strengthen relationships with supporters, members, volunteers and customers.
Our inside knowledge will maximise the effectiveness of your communications, give you the edge on your competition and highlight new commercial opportunities.
Following the success of our 2011 white paper discussing New Trends in Professional Membership Communications, we have researched and published a 2012 edition.
If you would be interested in receiving a copy,
please contact Jessamy Dixon
Ian McAuliffe Chairman and Commercial Director
Ian has a dual role as content publishing director and head of advertising sales at Think. With 25 years’ publishing experience Ian has developed award-winning content programmes on the behalf of over 40 membership organisations and blue-chip clients including Marks & Spencer, the BBC, ASDA and BMW. Ian has been awarded PPA Publisher of the Year and PPA Subscription Publisher of the Year. Ian has a dog called Noodle.
Tilly Boulter CEO
Tilly, along with Ian, drives the corporate strategy of Think as well as heading up the operational side of the business. Tilly is also responsible for all internal systems and processes. She sits on the steering committee of the Association of Publishing Agencies and was awarded Individual Achievement Award by the PPA in 2009. Tilly started her career at Condé Nast and moved into strategic planning at Lintas eventually becoming Marketing Director at Ketchum PR before setting up Think with Ian. Tilly has a dog called Popsy.
Polly Arnold Managing director
Polly is the head of teams at Think and works closely with the account directors and creatives to ensure that all publications are produced to the highest standard and are delivered on time and on budget. Polly conceived and runs the APA Grand Prix Award-winning BEER magazine for CAMRA. Prior to joining Think in 2008, Polly was commissioning editor for Tatler and Vanity Fair and Group Account Director at Forward and John Brown delivering magazines for clients including Mothercare, John Lewis, Lexus and Patek Philippe. Polly has a dog called Bruno.
John Innes Group account director & Head of our Scottish office
John ensures the smooth management of all client accounts run from our office in Glasgow. John has over 20 years’ experience in customer and consumer publishing working on titles for Virgin Atlantic, Debenhams and British Rail before moving to the British Film Institute where he managed the organisation’s commercial publishing. John joined Think in 2004 and launched our Glasgow office in 2007 establishing award-winning magazines for Historic Scotland, The National Library of Scotland and One North East. John has won PPA Scotland Publisher of the year… twice! John does not have a dog.
Sam Gallagher Associate Director
Sam is Group Account Director and Associate Director at Think, responsible for the creative and commercial teams that work across his portfolio of clients. His team oversees a number of digital and print projects for clients such as the Chartered Management Institute (CMI), Society of Trust and Estate Practitioner (STEP), Association of Accounting Technicians (AAT), Institute of Trade Mark Attorneys (ITMA), Schroders and CPA Global. Sam joined Think in 2008. Sam has a cat named Tilly.
Nicola Solomon ACA Finance director
Nicola is responsible for the effective financial control and management of all Think accounts, as well as the development of the finance department. Nicola qualified at Ernst & Young, where she trained as an auditor, working for a wide range of clients and she has previously worked for WH Smith Group, Waterstones Booksellers and Marchpole (Yves Saint Laurent menswear), where she led process improvement initiatives. Nicola is very important.
Jessamy Dixon Business Development Manager
Jessamy is the first point of call for anyone interested in finding out more about Think and what we do. Jessamy can explain to you all of the services we offer and send you through a selection of magazines, case studies and web links. Jessamy also runs Think Intelligence research reports and so if you would like to take part in these or would like a copy, please get in touch. Prior to joining the new business department, Jessamy worked in advertising sales across print and digital platforms. Jessamy does not like dogs.
If you’d like to know more about Think and how we could help you connect with your members and customers, please get in touch
Think is a fast-growing publishing and content agency. We are always on the lookout for talented people to join us. If you are interested in working for Think, please contact Polly Arnold in the first instance.
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