A roundtable event offers an effective way for you to position your organisation as an industry thought leader. The event, hosted at a venue of your choice, affords you an opportunity to debate a hot topic with invited industry experts.
Roundtables offer sponsors intimate networking opportunities with existing key clients, hand-picked key industry experts and new business prospects.
The event will be attended by a STEP Journal writer and the highlights of the debate will be written up as a feature within the STEP Journal which is circulated to its influential readership in print and will be carried online.
The roundtable
process is as follows
Once booked, Think introduces sponsor to the STEP editorial team
Conference call is held with STEP and sponsor to discuss possible subject areas
STEP and sponsor agree subject, attendees and chairperson
Sponsor arranges venue and refreshments to attendees (costs to be covered by sponsor)
Sponsor sends invites to attendees
Sponsor creates briefing document for attendees
Roundtable is held with STEP editorial representative and photographer (costs to be covered by STEP)
STEP writes up the roundtable in four-page feature
STEP sends proof to the sponsor and then attendees of the roundtable for approval
The roundtable is published as a four-page feature in the agreed STEP Journal issue and published on the STEP website where the sponsor can use the article for marketing purposes
Think can amplify the reach of the article via other STEP and non-STEP channels if required – please ask for more details
Benefits of the package
Development. A great way to forge new, and reinforce existing, relationships with key industry personnel
Positioning. Put your organisation at the heart of an industry debate. Be seen as a thought leader by the STEP community and differentiate yourself from the competition
Exposure. Not only do you gain coverage across STEP’s print and online publications but the content can be utilised as a key part of your marketing armoury
The price may vary depending
on location and numbers.
“Jersey Finance sponsored a STEP Journal roundtable, featured in the November 2013 edition, which provided a great platform to showcase Jersey’s expertise and experience in the private client arena. Entitled ‘Jersey in an evolving global private client landscape’, the roundtable provided insights from high-calibre Jersey experts in relation to industry developments and competition. These insights were presented by the STEP Journal in a clear and concise manner, reaching our target audience and raising Jersey’s profile as a leading international finance centre.”