Communicating with the private client industry has never been more complex. This is a hyper-mobile, international, information-saturated audience. Only the most targeted, channel-specific and tailored campaigns will cut through.
Working exclusively with the STEP Journal – STEP’s flagship publication, consistently rated as its most-valued member benefit – our content marketing studio can create a tailored content hub and promotional campaign for your jurisdiction.
Engage with your audience
Creating your campaign hub
The centrepiece of your campaign will be a premium-quality magazine supplement. Our experienced in-house team will develop an editorial, design and amplification programme that’s tailored to your needs. Key milestones are outlined below.
Our campaign team at Think Publishing will organise a
brainstorming conference with all key stakeholders to develop themes, stories, audiences and contributors. At this stage, we will start to develop your content amplification strategy.
Working with you, Think will develop a 24-page magazine flatplan, agreeing content/contributor allocation and overall narrative structure: 16 pages of the magazine will be editorial (including the cover); and 8 pages will be dedicated to advertising. One of our journalists can be commissioned to research and write the lead feature, interviewing key stakeholders from the jurisdiction, if required.
Once all copy is assembled, Think’s team of specialist
designers and editors will review and edit the copy, source appropriate imagery and create a first set of layouts. Via an agreed single point of contact within the jurisdiction, all edited and designed pages will be sent to key stakeholders for feedback, which will then be assembled and implemented by Think.
Once all pages are approved, the supplement will be printed for insertion into the STEP Journal. Copies of your supplement will also be made available for marketing purposes, and can also be distributed at key STEP events.
Running alongside the editorial and design process, an agreed number of advertising pages will be made available to your key partners. You will be responsible for sourcing seven pages of advertising at the cost of £2,000 for covers, £1,500 for full pages and £860 for half pages.
Working with this approved core content, and in sync with the publication timelines, the content can then be amplified across a range of channels (see ‘Amplify your campaign’).
Magazine supplement costs
Amplify your campaign
To extend the reach of your campaign, we have developed a set of additional digital, event and distribution options, as well as tools to drive engagement with your content: