Media Kit

The Grounds Management Association (the GMA) is the UK’s leading organisation that advocates turf care best practice through its education, information, networks and support. Founded in 1934, it continues to raise the profile and standards of the industry, with support of its members.

The GMA collaborates with national governing bodies of sport to develop training programmes and promote quality surfaces at every level.

Whether it’s our relaunched magazine, Grounds Management, or digital channels including e-newsletters and solus emails, the GMA provides a comprehensive route to market for your products and services.

Audience Profile

Our 3,500 members work in the private and public sectors, education, attractions and contracting

Job roles

Head Groundsperson - 17%
Business Owner - 14%
Grounds Manager - 11%
Groundsperson (Skilled) - 8%
Landscape Manager - 5%

Geo-profile

Northern Ireland – 3%

Wales – 4%

Scotland – 5%

England: London – 6%

England: North West – 8%

England: East – 9%

England: West Midlands – 9%

England: North & Yorkshire – 10%

England: East Midlands – 10%

England: South West – 11%

England: South East – 21%

How much influence do they have?

GMA members are the key decision-makers or influence budgets for the following products:

Machinery - 90%​
Consumables - 90%
Services - 83%
Horticulture and Landscaping - 75%
Sports equipment - 75%
Clothing and Workwear - 73%
Technology and Digital Products - 71%
Testing and/or Research - 69%
Artificial Grass Products or Services - 58%
Commercial Vehicles - 50%
Trust Brand - 56%
Cost - 83%
Sustainable/environmentally friendly - 44%
Technology - 35%
Brand Recognition - 29%

Tom Fountain

Sales Director

+44 (0)20 3771 7250

Tony Hopkins

Senior Partnerships Manager

+44 (0)20 3771 7251

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