Small lifestyle changes can lead to huge health benefits. We all know it and, by focusing on creating bite-sized, digestible and reliable wellbeing content in print and online, we’ve enabled low-cost health insurer Benenden to shout about it – reaching wider audiences, recruiting new members and raising its profile in the process.
Revenues are up, members are highly engaged and, with our 360-degree approach to content commissioning, budgets are going further than ever. And, by launching the first-ever British Health Journalism Awards, Benenden is not just being talked about at a national level, it is now associated with the best health and wellbeing commentary around. With awards for its thought-provoking videos and event content at the 2017 IoIC Scotland Awards, Benenden’s brand awareness is at an all-time high.