People love talking about wildlife, but they don’t often talk about zoos or connect them with vital scientific discoveries and the protection and survival of animal species and habitats across the world. Whether they’re encouraging repeat zoo visits or inspiring future conservationists, ZSL’s suite of impactful magazines, annual reports and souvenir guides is designed to make that connection clear.
Wild About magazine is a popular title on the awards circuit, winning four awards in the last 18 months alone. It is rated highly by 98% of readers and generated an unprecedented level of donations. The title was even handed to the Queen as a gift at the launch of a new zoo enclosure and annual souvenir guides are not just educating zoo visitors but achieving record sales. The titles are also being used to educate ZSL employees, uniting all strands of the organisation with their intelligent yet accessible content.