If your organisation is looking for quality applicants, a professional membership body is the ideal source. Members have relevant qualifications, extensive experience, up-to-date industry knowledge and a preexisting relationship with their professional body. Their members are both active and passive jobseekers and receive regular communications that have high engagement.
Getting vacancies in front of this audience has never been easier with high-quality job boards, regular email newsletters, branding at events and a host of other opportunities.
Writing a job advert that attracts the right candidates is key. You need to create a compelling description that captures attention, accurately reflects the role, and entices qualified applicants to apply.
Here are nine tips to help you write successful job adverts:
1. Grab attention from the start. Your job advert needs to stand out from the crowd. Use a strong headline that accurately reflects the position and entices potential applicants to learn more.
2. Clearly define the role. What are the key responsibilities of the position? What skills and experience are you looking for? Be clear and concise in your job description and avoid using jargon or overly technical language.
3. Shorter job titles receive a better response. Candidates are more likely to apply for a job with a short and easy-to-read job title. Remember that you only have seconds to convince a jobseeker to read your full advert:
• 20 characters or less receives 16 applications on average
• 20-30 characters receives 12 applications on average
• Over 30 characters receives 11 applications on average
4. Highlight the benefits of the job. What makes this position unique and appealing? Focus on the positive aspects of the role such as the company culture, opportunities for growth, and the chance to make a real impact.
5. Be honest about the salary and compensation. Salary is a major factor for job seekers so be upfront about what you’re offering. You can also mention any other benefits or perks that are included in the compensation package.
6. Use keywords strategically. Include relevant keywords throughout your job advert but avoid keyword stuffing. Applicant tracking systems (ATS) often use keywords to scan resumes, so using the right keywords can help your advert get noticed by qualified candidates.
A recent survey by CV Library asked jobseekers about the information included in job adverts, asking them to indicate the parts of content that drive or depress responses.
7. Proofread carefully. Typos and grammatical errors can make your job advert look unprofessional. Take the time to proofread your advert carefully before posting it.
8. Use strong calls to action. Tell applicants what you want them to do next, whether it’s submitting a resume, completing an application form, or attending an interview.
9. Post your advert on the right platforms. There are a variety of job boards and websites where you can post your job advert, but a membership job board is the best source for qualified applicants. If you want to attract candidates with specific qualifications, target the job board of the body that awards them.
By following these tips, you can write job adverts that will attract top talent and help you to fill your open positions quickly and efficiently.
If you would like more information on professional job boards, get in touch with our brilliant New Business team to arrange a meeting with the Think Recruitment Solutions team.
