At Think, we understand membership organisations.
As the UK’s leading membership content agency, we specialise in helping professional and consumer organisations communicate with their members and key stakeholders to deliver award-winning content programmes. And, all while achieving those all-important acquisition, retention and commercial objectives.
Working with more membership organisations than any other agency, we deliver award-winning content across all channels – which led us to being crowned PPA Content Agency of the Year in 2022.
Our content programmes cover everything from sustainable magazines and must-read reports to podcasts, video, email, social media, marketing campaigns and live events. We generate revenue too.
We’re a full-service agency that recognises every organisation has similar challenges, but different needs.
You can choose from our menu of services to find the ideal level of expertise to complement in-house skills. For some clients, we handle the creative and commercial side of content programmes, while others wish to keep some services in-house; the choice is yours.
Our team of audience engagement experts provide actionable advice to help organisations rethink and revitalise their content programmes.
From strategy, insight and information-gathering to implementation, we can supercharge the way you communicate with your existing and target audiences.
We have supported many professional bodies as they take the leap from standalone print journals to integrated publishing strategies, and our consultancy services ensure organisations deliver the right content on the right channel at the right time.
Great content needs strategy. We understand that the right strategy is not just about adding channels, but about finding the right mix for your organisation and the audiences you are looking to engage.
We turn organisational objectives and audience needs into intelligent, measurable content that clients value and members enjoy – whether that’s digital, print, events or social content.
Every recommendation we make is underpinned by our own industry-leading Re:member research into trends in membership communications. This research informs our thinking and industry best practice, and alongside our consultancy arm, Think Intelligence, means we can tell you more about what works in membership publishing than any other agency.
We turn great ideas into even better features, infographics, podcasts, data-led research, videos, presentations, panel discussions, quizzes and content campaigns to engage and activate key audiences.
We put the content and audience first and the channel second, recognising that at the heart of every great content strategy is a great story.
In a most cases, our teams are best placed to deliver both the content and the channel upon which that content is positioned. Where we don’t offer a build service, we partner with people who can – this allows us to focus on what we do best.
From creative campaigns and webinar weeks to jobs boards, event sponsorship and strategic partnerships, our award-winning team generates more than £6m in revenue each year, representing a significant source of income for our clients.
Our consultative approach means we create long-lasting commercial relationships that support members, clients and partners. We don’t operate on a one-size fits all basis, but instead get to know the nuances in each account, dedicating time and passion to building sustainable revenue.
We’re proud of our target-busting and award-winning team, and excited to keep building sales as the commercial landscape continues to evolve.
Data drives all the work we do. We employ the best in the business to generate relevant insights that will help your content hit home. Our approach is to work with our clients to set and develop KPIs that push us to test, learn and improve – whether that’s by running regular reader surveys, tracking web analytics or diving deep into digital engagement rates.
As technology develops, it allows us to learn more about our audiences at every stage of the journey they take, meaning we can target, personalise and drive positive change within membership organisations. We’ll give you the tools and techniques you need to ensure your communications never stand still.
We know the future of email is about driving engagement and delivering value through relevant, timely and personalised content. Our team is proud to produce email content that resoundingly beats industry benchmarks.
We send upwards of 35 emails each month on behalf of our clients, from premium long reads to commercial offers that generate great income. As a result, our team is expert at spotting opportunities to engage and re-engage, preventing members from losing interest, and giving them great reasons to remain a part of your member community.
We offer regular email health checks to help reinvigorate your members’ inboxes. The result? A programme of emails members look forward to receiving.
Whether virtual, hybrid, blended or face-to-face, extraordinary content in memorable locations turns ordinary events into calendar highlights.
We know that engaging audiences today requires a little extra. We work on a portfolio of exhibitions, roundtables, job fairs, conferences, awards ceremonies and breakfast briefings that are tailored to the needs of each clients’ target attendee – and that generate opportunities for sales and sponsorship.
We’ll get the right people in the room and the best partners in place to ensure your event hits all the right notes.
We were founded on print, and we still believe in its power to excite, inspire and create a unique moment of engagement for people of all backgrounds. It takes members away from their screens and gives them space to immerse themselves in your world – at its best, it helps to create passionate advocates for your cause.
As the world of media and communications changes, we know that print is best used tactically, as one element in a range of complementary content. Our award-winning magazines, supplements and books give you the best chance of maximising the print moment and making sure that ‘thud factor’ does everything it can for your brand.
Get in touch with us today to find out how we can transform your membership comms.
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