Insights - Think Publishing

Chelsea Forsyth July 21, 2022

Email marketing masterclass: How to drive deep member engagement – and fast

Avoid these content marketing mistakes to ensure your membership marketing strategy is successfully on-point.

Chelsea Forsyth July 8, 2022

How to use the psychology behind video to engage a membership audience

Avoid these content marketing mistakes to ensure your membership marketing strategy is successfully on-point.

Jackie Scully | Executive Director June 27, 2022

Content marketing mistakes: Nine things membership organisations should avoid

Avoid these content marketing mistakes to ensure your membership marketing strategy is successfully on-point.

Chelsea Forsyth June 21, 2022

Seven strategies to supercharge your member emails

From personalisation to mobile-first design, Think email consultant Adeola Sole explains how membership organisations can unlock the power of email.

Jackie Scully | Executive Director May 27, 2022

Eight ways to win the race for member attention in 2022

What can membership communications professionals learn from those commercial publishers about the content that helps them build their communities?

Chelsea Forsyth May 23, 2022

In case you missed it: 5 key takeaways from our ‘Future of Events’ Q&A with William Thomson

What does the 'new normal' look like for the future of events?

William Thomson | Think Events Partner May 15, 2022

Virtual, live or hybrid, what’s the future for member events?

Brands and membership organisations have an opportunity to transform how they deliver experiences, says Think events partner William Thomson.

John Innes | Executive Director December 17, 2021

13 ways to reduce costs and increase engagement in 2022

As we enter into 2022 the one thing that we can be certain of is that the disruption caused by ...

John Innes | Executive Director December 8, 2021

21 inventive, industrious and inspiring projects from 2021

This year has seen the team at Think develop a host of innovative projects that deliver real engagement and commercial ...

John Innes | Executive Director October 19, 2021

Why we shouldn’t put down pop-ups

Mention pop-ups and you might think of those insidious ads hidden away in websites waiting to jump out on an ...

John Innes | Executive Director September 12, 2021

No more monkeying around – the unstoppable climb of Mailchimp

The latest State of Email Service Providers (ESP) report contains some really interesting insights, not least the continued acceptance of ...

Matthew Rock | Content Development Director July 26, 2021

How virtual events can build extraordinary levels of member engagement

Matthew Rock explores how virtual events have built member engagement for National Trust for Scotland and offers five tips that ...

Caroline Carr June 21, 2021

Inside Horticulture: a new magazine to inform and inspire the gardening industry

Inside Horticulture is the new magazine for HTA (Horticultural Trades Association) members with the information, knowledge, advice, and inspiration they ...

John Innes | Executive Director March 8, 2021

Seven lessons in consumer membership comms from our latest research

Our latest Re:member report investigates the key changes in consumer membership communications, how audiences are responding and the trends that ...

Jackie Scully | Executive Director March 1, 2021

11 ways to make your membership comms more relevant than ever…starting now

Our latest industry-leading research, Re:member looks at trends in professional membership communications. Jackie Scully highlights the key takeaways that are ...

Mel Michael | Senior Partnerships and Business Development Manager January 19, 2021

Media Voices with Ian McAuliffe

Ian McAuliffe, founder and CEO of Think Publishing, talks about the evolving landscape of customer marketing, what makes the perfect ...

Matthew Ball | Group Creative Director December 31, 2020

Ten covers that defined 2020

Group Creative Director Matthew Balls picks ten magazine and newspaper covers that define 2020 and spoke directly to their audiences.

John Innes | Executive Director December 14, 2020

20 pandemic projects that made us proud

During 2020 we tore up our old plans in order to build new content that met the needs of lockdown. ...

John Innes | Executive Director August 25, 2020

Why email continues to deliver for membership organisations

Email has fast become the darling of Covid communications as membership organisations have found that its combination of personalisation, automation ...

John Innes | Executive Director July 31, 2020

What we learned during the first 100 days of lockdown

Our team reflect on the first 100 days of lockdown and ways in which we've all needed to be agile ...

Tilly McAuliffe | Founder July 10, 2020

Charting travel’s new future

Almost no sector has been as badly affected by Covid-19 as travel. And there are now two distinct new normals ...

Rosie Gailor | Digital Editor June 25, 2020

How to reduce costs and retain quality: 7 ways to find the balance

As businesses seek to cut costs wherever they can, how do they ensure quality isn’t slashed? We invited 12 ...

John Innes | Executive Director June 23, 2020

What membership bodies are doing today in 8 charts

Our latest Re:member data charts the communication trends that membership organisations are following under lockdown in 2020.

John Innes | Executive Director June 16, 2020

20 covers that nail life under lockdown

We handpick twenty magazine covers that address coronavirus in creative ways, marrying editorial concept, design ingenuity and audience needs.

CIPR Influence May 23, 2020

10 lessons in effective communications from Covid-19

Communicating clearly and safely has never been more important. So what have industry experts, analysts, authors and leaders learned from ...

Leona Deakin writing for CIPR's Influence magazine May 23, 2020

The stress test

In a relentlessly changeable world, personal resilience is an essential attribute. Here’s how to stay healthy and happy in difficult ...

Rosie Gailor | Digital Editor May 20, 2020

Has coronavirus been a catalyst for ‒ dare we say it ‒ positive change?

Covid-19 has derailed our communications plans, but we look at the potential positives to arise from the situation

Matthew Rock | Content Development Director May 7, 2020

Our 12 content strategy pivots that will stick post-crisis – but what’s your view?

Think's Matthew Rock gives his take on the changes that will stick long beyond Covid-19, but he wants to hear ...

Matthew Ball | Group Creative Director May 5, 2020

The story of coronavirus in 19 covers

Think's Matthew Ball selects the magazine covers that best reflect the international reaction to coronavirus.

Jackie Scully | Executive Director May 1, 2020

Covid-19 and the death of perfectionism

If we all applied established business practices to the Covid-19 crisis, it’s likely that, even months in to the lockdown ...

John Innes | Executive Director May 1, 2020

How Covid-19 is reshaping the activities of every membership organisation

We asked the UK's leading membership organisations to tell us how Covid-19 was reshaping their communications and impacting on the ...

Ian Wylie writing for the CMI magazine April 28, 2020

Seven radical new ways we’ll gain knowledge in the future

When we asked four pioneering educationalists what the future of learning will look like, we didn’t expect these answers…

Mel Michael | Senior Partnerships and Business Development Manager April 28, 2020

How membership organisations are evolving their digital identity

Businesses are reviewing their communication methods and evolving their online identities in order to bridge the gap that social distancing ...

Michael Coulsey | Sales Director April 20, 2020

Seven tips for effective remote teams

Home working means that remote teams need to build new working structures and ways of communicating in order to maximise ...

Matthew Rock | Content Development Director April 6, 2020

“Extreme content strategy” How CMI are meeting the Covid-19 challenge

How does an organisation whose mission is to promote good leadership itself show leadership at a time of international crisis?

Hannah Stodel March 26, 2020

Membership in a Covid-19 world

Schools, bars and restaurants closed, mass home working, flights grounded, supermarket shelves stripped bare and global markets in turmoil.

John Innes | Executive Director March 13, 2020

Geeking out about fonts

Here at Think we appreciate a well designed font and spend a lot of time making sure that each type ...

Jackie Scully | Executive Director March 2, 2020

5 ways to get more out of your membership content

In membership publishing, more communications channels don’t necessarily mean more content creation. What you need is an integrated content strategy. ...

John Innes | Executive Director January 13, 2020

It’s a wrap: why it’s time to ditch the plastic

We’re all guilty of it – a plastic bag here, a disposable coffee cup there – small instances of wastefulness ...

Jackie Scully | Executive Director June 2, 2019

How Chartered status can supercharge professional membership bodies

Could the royal seal of approval transform your membership body? We spoke to Keven Bader, Chief Executive of the Chartered Institute of ...

Jackie Scully | Executive Director January 11, 2019

How to create the world’s best membership magazine

A magazine for professional communicators was always going to need high standards. Creative, well-connected readers want a smart publication that ...

Matthew Rock | Content Development Director July 21, 2018

How to choose a speaker for your next event (that members will want to hear)

We’ve all squirmed in our seats willing an event speaker to stop talking. But, how do you ensure your next ...

Jackie Scully | Executive Director January 31, 2018

What can membership organisations learn from The Guardian’s redesign?

It may well be that a spike in The Guardian’s circulation figures over the last few weeks will be down ...

Matthew Rock | Content Development Director September 11, 2017

How to get a membership magazine onto the Today programme

Membership magazines sometimes get pigeonholed as earnest and safe but, as the team is proving again and again with Influence ...

John Innes | Executive Director July 10, 2017

Identifying the right channels for your membership publishing programme just got easier

Great news for membership professionals. You don’t have to provide an ‘always-on’ service to communicate effectively with your members. You ...

Jackie Scully | Executive Director June 22, 2017

Reading this will make you smarter – but only if you print it out

Print may no longer be the only channel in your membership publishing portfolio. But, if you believe the science, it’s ...

Ian McAuliffe | CEO June 22, 2017

There’s money in membership publishing. You just have to find it…

With print recruitment advertising breathing its last gasp and a 7.1%-10% reduction in display making a dent in future revenue ...

Jackie Scully | Executive Director June 6, 2017

How to write a successful awards entry

Everyone loves a top industry award and a bit of professional recognition. Question is, are you telling the right story ...

Jackie Scully | Executive Director June 3, 2017

Protected: Microcopy: why it’s time to sweat the small stuff (but not too much)

There is no excerpt because this is a protected post.

Jackie Scully | Executive Director June 2, 2017

The six surprising facts that will make you rethink your membership communications

The results of our 2018 research survey looking at trends in consumer membership publishing are in – and they’re really ...

Matthew Rock | Content Development Director June 2, 2017

Is 2017 a golden era for professional membership communications?

Yes. And No. Here are all sides of the argument. Over the last 26 years I’ve worked with more than ...

John Innes | Executive Director June 2, 2017

Are you ready for the era of the member-machine?

Big changes in the workplace are on the way. But, as history shows, membership organisations have always found a way ...

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