English Heritage’s Member Rewards programme is designed to strengthen the membership experience for its 1.1 million members by connecting them with a curated range of exclusive discounts and offers. Delivered in partnership with Think, the programme adds tangible value to membership, builds loyalty and generates vital new revenue streams for the organisation.
| Details | |
|---|---|
| Project Type | Commercial • Member Benefits |
| Category | Consumer |
| Services | Member Rewards Programme • Commercial |
Carefully designed to reflect members’ interests and buying power, the programme balances everyday savings with unique, one-of-a-kind offers.
The Member Rewards mix includes:
Preferred partners creating bespoke offers aligned with English Heritage’s brand values.
Everyday favourites such as car hire, airport parking and wine suppliers – benefits members can use regularly.
Unique surprises that delight and engage, offering added variety.
Each partner is selected to deliver strong brand alignment, exclusive discounts and measurable revenue for English Heritage.
The programme is integrated across English Heritage’s member communications, ensuring high visibility and strong take-up, and includes:
Member magazine showcase: Appears in every issue sent to over 510,000 households.
Rewards directory: A dedicated section on the English Heritage website.
Member Rewards newsletter: Sent to members, with open rates of 43%, driving direct traffic and conversions.
Magazine carrier sheet: Delivered with the magazine, ensuring the Rewards programme is the first thing members see.
This multi-platform approach ensures members discover, use and value the rewards available to them.
The English Heritage Member Rewards programme continues to evolve, using data to refine offers, optimise promotions and improve member conversion.
• Rewards offers drive regular interactions with members.
• Exclusive partnerships reinforce the value of English Heritage membership.
• Partner sales and commissions generate significant revenues to support English Heritage’s work.
Members say:
“I’ve used many of the offers in the last six months, including ferry travel to France, free skincare and a discount on camping equipment”
“I love being outdoors and made some great savings on new boots and clothing”
“It’s great to know that every time we use an offer we’re supporting English Heritage”
The English Heritage Member Rewards programme is more than a set of discounts: it’s a strategic platform that enhances the member experience, supports retention and unlocks commercial value for the organisation. By aligning trusted partners with English Heritage’s brand, the programme strengthens loyalty and delivers measurable results year after year.
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