Award-winning stories, from print to podcast

Looking after swathes of natural wilderness, castles and country parks is a big job

but it’s what The National Trust for Scotland has been doing since 1931. We’ve proudly worked with the Trust – Scotland’s biggest membership organisation – since 2013, initially on their much-loved member magazine.

In recent years, the Trust has been looking to expand its reach and boost member retention, and we’ve been with them every step of the way.

We’re no longer just about print: today, we’re helping the Trust to connect with new audiences through a wide range of media.

Content is now planned from an omni-channel perspective, thinking about the messages that we want to communicate first and then choosing the correct channel, or channels, to deliver that message in the right way to the right audience. We produce video, web content, print and audio to deepen member engagement and build retention.

Whether it’s through exclusive member benefits such as the National Trust for Scotland Member Passport or our award-winning podcast, Love Scotland, we’re reaching more people than ever before.

This year, the podcast is moving to a fortnightly release structure, meaning our listeners will get regular new episodes all year round. We’ve already seen a high triple figure percentage increase in downloads, and with a loyal group of subscribers, we’re setting our sights on the top of the UK podcast charts.

Love Scotland reaches audiences from across the globe, with more than a third of our listeners living in North America, which just goes to show how many people really do love Scotland.