Curated journeys with Preferred Hotels & Resorts

With a portfolio of more than 700 distinctive hotels, resorts and residences across 80 countries, Preferred Hotels & Resorts provides discerning luxury travellers with curated, unforgettable experiences.

Preferred Travel magazine embodies this ethos: it’s a beautifully crafted, elegantly written publication that brings together culture, cuisine, the arts and inspiration. Fuelled by the Preferred brand promise, ‘Believe in Travel’, the magazine provides its readers with an essential guide to planning future adventures, while offering independent hotel businesses the means to reach a market of discerning global travellers.

The luxury travel media market is a crowded one, with glossy magazines, social media platforms and online influencers all competing to reach travellers planning their next journey. For Preferred Hotels & Resorts, the challenge was to stand out from this noise with a publication that reflected the individuality of its properties and reinforced its premium brand identity. The magazine also needed to resonate with its audience and deliver content that didn’t just inspire wanderlust but also encouraged bookings and deepened brand loyalty.

We created a multi-channel content programme that inspires readers to travel to new destinations and sheds a fresh light on familiar locations. The high-quality, glossy print edition of Preferred Travel magazine is distributed quarterly and placed in-room across the global portfolio of hotels. Alongside the magazine, content is used online and in email newsletters, extending the reach of each article and ensuring that the stories inspire readers beyond their stay.

Every piece that we craft reflects the highest standards of travel journalism. Each issue features beautifully written work by contributors who know their destinations intimately, paired with impactful photography that tells its own story. The addition of elegantly crafted content on culture and cuisine ensures the magazine remains both aspirational and accessible, connecting deeply with its audience.

Preferred Travel magazine has become a powerful global touchpoint for Preferred Hotels & Resorts, available across its network of properties. It has extended the brand’s reach into the inboxes and online spaces of travellers so that engagement happens before, during and after each stay. Readers respond to the magazine’s authoritative voice, compelling storytelling and luxurious design, reinforcing Preferred’s position as the world’s leading independent hospitality brand.

Preferred Travel magazine shows that when high-quality editorial, striking imagery and smart distribution come together, the result is more than just a magazine – it’s a brand ambassador. By placing the publication in guests’ hands and inboxes, and making it available digitally, Preferred Hotels & Resorts ensures its belief in travel and its approach to independent luxury is experienced by millions of travellers worldwide.