Saga, the leading provider of products and services for people over 50, has appointed Think, the PPA Content Agency of the Year 2024, to manage all commercial advertising and sponsorship revenues for its Saga Magazine portfolio. This partnership will strengthen and build multimedia revenues across Saga’s monthly magazine, website and newsletter assets.
Saga Magazine, one of the UK’s biggest-selling monthly subscription titles, offers a wide range of content, including travel, health, finance and lifestyle, catering specifically to the interests of the over-50s demographic.
Think is an award-winning membership publishing and content agency, and works with market-leading brands such as the National Trust for Scotland, the Chartered Management Institute, CAMRA and MENSA.
Ian McAuliffe, CEO at Think, said: “We are delighted to be working with such a prestigious and highly regarded brand as Saga. We look forward to our partnership and delivering exciting and innovative new revenue streams to the magazine and digital portfolio. Our commercial team are leaders in their field, delivering over £7m in advertising for our clients each year, and we welcome adding Saga, one of the biggest and most forward-thinking magazine brands in the UK, to our roster of clients.”
Dan Whitehouse, Commercial Director at Saga Publishing, commented: “We are very much looking forward to working with Think to enhance our advertising and creative solutions. This collaboration will enable us to explore new and innovative ways to engage with our audience and continue to provide high-quality content that our readers love.”
For more information, please contact:
Hannah Sarsfield, Senior Manager ‑ Partnerships and Insight at Think
