Think is delighted to announce an exciting new partnership with Atlas Membership – a strategic move set to transform how membership organisations grow, engage and retain their audiences.
Bringing together Think’s leading expertise in member communications with Atlas’s award-winning prowess in strategic revenue growth, this collaboration is poised to deliver bold, effective solutions to today’s most pressing membership challenges.
“We have offered market-leading membership communications programmes to the sector for more than 25 years,” says Ian McAuliffe, CEO of Think. “Now, due to demand, we have developed a service to target that age-old problem of how to attract new members and retain them for the long-term, maximising their lifetime value – as well as reducing the numbers of members leaving.”
Why now?
Membership organisations are under increasing pressure. With rising subscription fatigue, a fragmented content landscape and growing competition for audience attention and spend, it’s harder than ever to grow – let alone maintain – membership volumes and revenue.
Together, Think and Atlas are here to change that.
This new partnership will provide membership organisations with tailored growth strategies and marketing plans that go beyond content. It’s about harnessing what already works and supercharging it with proven techniques to drive acquisition, boost engagement, reduce churn and ultimately grow both volume and income.
Enhancing what works
Combining Think’s award-winning member communications with Atlas’ growth expertise, this powerful new partnership delivers a tailored framework built to accelerate success in the membership sector.
From strategy to execution, Think and Atlas will work hand in hand with organisations to help them reach more people, keep them engaged for longer and understand how to maximise value throughout the member life cycle.
About Atlas Membership
Atlas Membership is the latest initiative from Atlas, the strategic growth consultancy behind measurable success for more than 250 subscription-focused brands across the UK and US.
With deep experience in media, private equity and B2B sectors, the Atlas team helps clients grow by delivering clear, actionable and results-driven plans. Their approach covers every aspect of membership performance – from audience demand and pricing strategy to engagement, churn reduction and lifetime value optimisation.
To date, they’ve supported more than 40 clients in achieving tangible growth – now, they’re bringing that momentum to the membership world.
Growth, engagement, retention – we’ve got them covered. Speak to our New Business team today to find out how Think and Atlas Membership can help your organisation thrive.
